Usama Ismail

Usama Ismail

Digital Marketing & Technical SEO — London

I audit websites like a consultant, then fix them like a developer.

Digital Marketing & Website Executive at Auto Boutique London and Digital Marketing Assistant at InsuranceClaim Help — working across technical SEO, paid media and hands-on website builds, backed by an MSc in Management with Digital Marketing.

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London, United Kingdom
Open to Digital Marketing, SEO and Growth Marketing roles

Capabilities

Tools I actually use

Grouped by where they sit in the work — from diagnosing a site to shipping the fix.

SEO

  • Technical SEO
  • On-Page SEO
  • Local SEO
  • Keyword Research
  • Competitor Analysis
  • Site Audits
  • Structured Data / Schema

Analytics & Paid Media

  • Google Analytics 4
  • Google Search Console
  • Google Business Profile
  • Google Ads
  • Meta Ads
  • Screaming Frog SEO Spider
  • Semrush
  • Ahrefs

Website & Development

  • WordPress
  • Elementor
  • Rank Math SEO
  • HTML
  • CSS
  • JavaScript
  • Git & GitHub
  • Visual Studio Code
  • Vercel

AI-Assisted Workflow

  • ChatGPT
  • Claude AI
  • Claude Code

Creative & Ops

  • Canva
  • Microsoft Excel
  • Microsoft Office

Selected work

Audits and builds, not adjectives

Three pieces of real, ongoing work — each with the findings, tools and decisions behind it.

All work

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Auto Boutique London — SEO Audit & Booking Flow

Digital Marketing & Website Executive

Auto Boutique London

Paid media, local SEO and website management for a premium London vehicle storage specialist — plus a full technical SEO audit and a redesigned booking flow.

  • Technical SEO
  • Google Ads
  • Meta Ads
  • Local SEO

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InsuranceClaim Help — SEO Audit & Roadmap

Digital Marketing Assistant

InsuranceClaim Help

SEO strategy and a full technical SEO audit for an AI-powered insurance claims platform, with a 30/60/90-day improvement roadmap.

  • Technical SEO
  • On-Page SEO
  • Security Headers
  • E-E-A-T

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Zenbari — Hand-Built Agency Website

Personal Project

Zenbari

A self-initiated digital marketing agency concept, hand-built from scratch — brand, content and a fast, framework-free front end with on-site technical SEO baked in.

  • HTML/CSS/JS
  • GSAP
  • Technical SEO
  • Brand Positioning

Experience

Where the work has happened

2026 — Present

Current

Digital Marketing & Website Executive

Auto Boutique London

Lead Google & Meta campaigns and manage the company website for a premium London vehicle storage specialist, with a focus on local SEO and Google Business Profile.

  • Lead Google Ads and Meta Ads campaigns
  • Manage and update the WordPress/Elementor website
  • Local SEO strategy and Google Business Profile management for the London market
  • Produced a full technical SEO audit and an independent second-opinion review

2026 — Present

Current

Digital Marketing Assistant

InsuranceClaim Help

SEO strategy, website optimisation and campaign support for an AI-powered insurance claims platform.

  • SEO strategy and on-site optimisation support
  • Campaign support alongside the wider website/product team
  • Produced a full technical, on-page and off-page SEO audit with a 30/60/90-day roadmap

Internship

Digital Marketing Intern

Rankrazz

Assisted with SEO, keyword research and content and social media activity, including supporting SEO for external client sites.

  • Assisted with SEO optimisation and keyword research
  • Supported website content optimisation and competitor research
  • Assisted with digital marketing and social media activity

Supported client SEO and website optimisation work, including Balz Unisex Salon and Akestatica — keyword research, meta titles/descriptions, image ALT text, and Local SEO support.

Prior role

Passenger Service Agent

Dnata UK Ltd (formerly Menzies Aviation) — Emirates Operations, Heathrow Airport

Professional customer service supporting international airline operations at one of the world's busiest airports — the operational foundation behind the communication, adaptability and attention to detail carried into digital marketing work.

  • Assisted passengers during check-in, boarding and documentation
  • Resolved passenger enquiries efficiently under time pressure
  • Collaborated across multicultural operational teams

Education & certifications

Grounded in formal study

Education

  • MSc Management with Digital Marketing

    BPP University · London, United Kingdom

    2024 — 2025

Certifications

  • Ads Search Certification

    Google

  • Analytics 4 (GA4) Certification

    Google

  • Digital Marketing Certification

    HubSpot Academy

  • SEO Certification

    HubSpot Academy

  • Certified Digital Marketing Associate

    Meta Blueprint

  • Media Buying Professional

    Meta Blueprint

Approach

How I work

01

Diagnose

Crawl and audit first — Screaming Frog, PageSpeed Insights, Ahrefs, Search Console — with every finding graded by how confident I am in it.

02

Prioritise

Turn findings into a 30/60/90-day plan, ordered by impact and effort, not by what's easiest to report.

03

Build or brief

Ship the fix directly when it's mine to build — WordPress, Elementor or hand-coded — or hand over a plan clear enough for someone else to.

04

Verify

Re-check against Search Console and Analytics rather than assuming the fix landed.

Let’s talk

Open to Digital Marketing, SEO and Growth Marketing roles.

Based in London, United Kingdom. The fastest way to reach me is email — I reply within a couple of days.

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