Personal Project

Zenbari

A self-initiated digital marketing agency concept, hand-built from scratch — brand, content and a fast, framework-free front end with on-site technical SEO baked in.

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Zenbari — Hand-Built Agency Website

Context

Zenbari is a self-initiated digital marketing agency concept and website — built to prove out brand positioning, front-end build skill and on-site technical SEO, deliberately without a CMS or framework.

My role

Role: Founder, Designer & Developer
Period: 2026 — Ongoing
Category: Personal Project

Audit / diagnosis

No client audit here by design — Zenbari is a self-directed build, not an engagement with an existing site to diagnose. The nearest equivalent was self-review: a dedicated pass through the homepage copy specifically to remove claims that couldn't be backed up.

Strategy

Design, build and ship a fast, hand-coded marketing site end-to-end: brand, content, front end and technical SEO foundations.

Implementation

Website planning and information architecture across home, about, service and contact pages
Hand-written HTML, CSS and JavaScript — no framework, by design
Front-end interaction and motion built with GSAP
Iterative build managed through Git — 44 commits over roughly nine weeks, including a dedicated pass to remove unverified claims from the homepage copy

SEO / marketing work

Brand positioning and content for each service page (SEO, Google Ads, Meta Ads, content marketing, website development, AI search optimisation)
Technical SEO foundations: robots.txt, sitemap.xml, schema markup, favicon

Tools used

HTML
CSS
JavaScript
GSAP
Git & GitHub
Visual Studio Code
Vercel
Claude AI / Claude Code

Skills demonstrated

Front-end development
On-site technical SEO implementation
Brand positioning and content strategy
Iterative, version-controlled delivery
AI-assisted development workflow

Media / gallery

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Zenbari — homepage

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Zenbari — service page architecture

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Zenbari — Git commit history

Outcome / work completed

Self-directed build

Live, self-directed personal build — not a client engagement.

Lessons learned

Building without a framework or CMS made every technical SEO decision (sitemap, schema, robots.txt) a deliberate one rather than something a platform handled by default — useful for understanding what those defaults are actually doing elsewhere.
A dedicated pass to remove unverified claims from the homepage copy was its own lesson: it's easy to write confident-sounding marketing copy, harder to only claim what's actually demonstrable.
44 commits over roughly nine weeks made it obvious in hindsight which decisions (information architecture, brand positioning) needed more time upfront, and which (individual page copy) were fine to iterate on live.

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Implementation

Website planning and information architecture across home, about, service and contact pages
Hand-written HTML, CSS and JavaScript — no framework, by design
Front-end interaction and motion built with GSAP
Iterative build managed through Git — 44 commits over roughly nine weeks, including a dedicated pass to remove unverified claims from the homepage copy

Lessons learned

Building without a framework or CMS made every technical SEO decision (sitemap, schema, robots.txt) a deliberate one rather than something a platform handled by default — useful for understanding what those defaults are actually doing elsewhere.
A dedicated pass to remove unverified claims from the homepage copy was its own lesson: it's easy to write confident-sounding marketing copy, harder to only claim what's actually demonstrable.
44 commits over roughly nine weeks made it obvious in hindsight which decisions (information architecture, brand positioning) needed more time upfront, and which (individual page copy) were fine to iterate on live.